Personal branding, Image, PR etc are names and connotations frequently used nowadays in corporate world and everyday life. Ordinarily it is only politicians, media personalities, entertainment and sports icons that are wont to build an image, a profile. But things are changing. Everyone is now building a personal profile with social media and internet, making lives no more a private thing.
This post, we look at ways to develop your personal brand. If you work for a firm, run or own one, the basic rule is; your personal brand should be distinct and separated from you company’s image. Here is how to develop and grow you personal brand.
Create an online presence
Aside owning a social media account (facebook, twitter, Google+ etc) developing your brand demands you own a web page, at the minimum a blog. Your website should be the central hub of your marketing. Whether you have a facebook, twitter accounts, YouTube, PPC advertising or something else, they should all tie in with your website or blog.
Take Linda Ikeji as a relatable example; All she is and does are tied to her blog.
Leke Alder, a renowned consultant and founder of Alder Consulting, his personal webpage lekealder.com is his personal brand and distinctively, it’s separated and operates entirely from alderconsulting
These professionals are using their individual websites to help with their personal branding. Sure, there is always more they can do to enhance their branding, but the website piece of the puzzle is in place. That’s great!
Market your brand
Whether or not you invest in a personal website, you have more resources available to you to develop your personal brand. Here are some bullets items for what you can do:
- Social Media– It’s not a fad. According to a report on Statista, there are well over two billion users on social media. Find where your target audience is on social media and engage with them. Get seen!
- Email Marketing– Build your email list. Get a base of loyal readers. Give them great value for free. When you have something you need to pitch them, let them know. According to this article by Outbound Engine, email marketing for 2015 resulted in an average ROI of 4,300 percent. This is a powerful tool to use.
- Blogging– Actively blogging is one of the best ways to rank well on Google, establish yourself as a thought leader and generate leads. Those are just some of the benefits. If you aren’t blogging, you better have a really good reason. This tool is too valuable to not use.
- Videos– Some people are great with video marketing. Perhaps you feel that creating valuable videos is easier for you than creating some other type of original content. If so, great! Video marketing is something we at EmployMe Nigeria are interested in using in the near future for the business. According to SearchEngineLand, YouTube is the second largest search engine and the third most visited website in the world. Videos can provide an awesome avenue to develop your personal brand.
- Networking– Physically meet other human beings. This is huge for your personal branding. Let people know what value you can provide. Develop face-to-face relationships with peers, competitors and potential clients. Seek out speaking engagements or opportunities to share your knowledge with others who are involved in your industry.
Develop with a team
No matter how much of a time you feel you can invest in building your personal brand online, you will never be online 24/7, yet it is of essence you react to things relative to your area of interest and open discourse as it breaks, this leads to having a team (it could be one or two member team) who understands the work and can use various tools to plan your presence online through scheduling, reacting, responding and engaging with your fans.
If you want to improve and leverage on your growing profile to build a long lasting personal brand, EmployMe Nigeria team will help you meet your dream. Contact us here.